The story behind FuelPro

Built by an
athlete.
For athletes.

I got tired of generic meal plans that had nothing to do with how I actually train. So I built something better — a tool that understands your sport, your body, and your goals.

Max Fihma at the Grand Canyon

Max Fihma — Grand Canyon rim hike, 2023

Hi, I'm Max.

I've always been obsessed with two things: performing at my best and eating food that actually tastes good. For a long time, I thought those were mutually exclusive. Every "athlete nutrition plan" I found online was bland, generic, and completely disconnected from the specific demands of my training.

I'd search for meal plans online and get the same recycled advice — chicken, broccoli, brown rice, repeat. Nothing accounted for whether I had a hard training day or a rest day. Nothing considered what foods I actually liked or what I was allergic to. And nothing told me what it would actually cost at the grocery store.

When AI tools started getting genuinely powerful, I saw an opportunity. I spent months refining prompts, testing outputs, and eating the results myself. FuelPro is what came out of that process — a tool that treats you like an individual athlete, not a generic user.

Every plan FuelPro generates is one I'd actually eat myself. That's the standard I hold it to.

Max cooking — because good food matters

Proof that eating well doesn't mean eating boring

What FuelPro stands for

01
Sport-specific
A marathon runner and a powerlifter have completely different nutritional needs. FuelPro accounts for your actual sport, not just your calorie goals.
02
Actually delicious
Nutrition plans you hate eating are nutrition plans you abandon. Every meal FuelPro generates is designed to be something you'd genuinely want to cook and eat.
03
Real-world practical
Grocery lists with real prices. Recipes with 2-3 steps. Meal prep that fits a busy training schedule. Built for athletes who live in the real world.

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your training?

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